In this campaign, the idea was for the subscriber to receive a remote control sticker illustrated with a direct mail thanking them for their preference. Three different designs were created for the remote controls: popcorn, cinema, and football.

The success of the remote control stickers was such that the job extended to 13 more sticker designs, this time with specific themes: football teams. This turned a simple thank-you direct mail into a campaign for the brand's favorite collectors: the customers.