I’m a Brazilian-born, Ireland-based Art Director and Creative Strategist with a background in advertising, SEO-driven publishing, and AI-assisted content systems.

I help brands turn complex ideas into clear, human, memorable narratives across websites, campaigns, editorial platforms, and brand ecosystems.

For over 18 years, I’ve worked with creation and storytelling in many forms: advertising campaigns, visual identities, content strategies, digital publishing, books, essays, and independent creative projects. My career began in Social Communication and Advertising, where I worked as an Art Director and Creative Lead for agencies and global brands.

Alongside my advertising career, I built digital publishing and content projects focused on long-form writing, SEO, audience behaviour, and editorial strategy. Today, this work lives across suemaistro.com and suemaistro.com.br, bringing together my portfolio, writing, creative thinking, and research interests.

My current work focuses on brand voice, campaign storytelling, content strategy, and AI-assisted creative systems.

I move between words, images, research, and strategy with the same intention:
to make ideas clearer, more meaningful, and more alive.