- Skills: Advertising, Campaign, Design, Retail
- Client: Yamaha
In this campaign idea, which started offline with a simple direct mail, the goal was to impact the audience with material that would make them feel like they had their driver's license with the details of their new car: a Peugeot.
Peugeot Direct Mail
Car Document Direct Mail:
The target received an envelope, inside of which they found a driver's license, with a side leaflet and a replica of a car document personalized with their name and Peugeot details.
Direct Mail Emotions in Series
In the direct mail “Emotions in Series,” the idea was that when trading in their old Peugeot, the customer would receive a thousand reais more than the FIPE table value for their car.
So the provocation: When you trade in your Peugeot, you bring the car, and we bring the emotion.
